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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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How long should a social media video be?
Video length depends on platform and purpose — short for discovery, longer for depth. How to find your sweet spot.
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If the honest players stay hidden, how do I find good tools?
When honest players stay private, use signals not visibility: measured reliability, domain age, moderated reviews. The structured substitute for outsiders.
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What is video retention rate?
Retention rate shows where viewers drop off in a video, exposing weak hooks or slow sections. How to read the curve.
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What is a follower-to-following ratio, and does it matter?
The follower-to-following ratio signals credibility but weakly — engagement matters more. Why not to chase it with games.
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What is positioning on social media?
Positioning is the distinct place you hold in your audience's mind. Why it makes content recognisable, and how to set it.
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What is follower growth rate?
Follower growth rate = new followers divided by starting count, times 100 — momentum, not raw numbers. Why to track it.
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