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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is watch time, and why does it matter?
Watch time is how long people view your video — a key ranking signal, especially on short-form and YouTube. Why it matters.
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What is dwell time on a post?
Dwell time is how long someone stays on your post — a signal platforms use for reach. What lifts it.
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What is a lead magnet on social media?
A lead magnet trades value — a guide, template, discount — for a follow or email. How it turns attention into leads.
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What does SMM stand for?
SMM stands for social media marketing — using social platforms to reach an audience and build a brand. What it covers, in plain terms.
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How do I switch to an Instagram business or creator account?
Switch to a professional Instagram account in settings to unlock Insights and scheduling. Business vs Creator, and why it matters.
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What is the ideal structure of a short video?
A short video works as hook, value, payoff — attention, insight, then a reason to engage. How to structure and test it.
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