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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a buyer persona, and how do I make one?
A buyer persona profiles your ideal customer — goals, problems, platforms. How to build one from real data.
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What is a social media audit, and how do I do one?
A social media audit reviews profiles, content and results to find what to fix. What to check and how to do one.
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How do platforms spot bought engagement, and why does it keep getting easier for them?
Platforms see every account's fingerprints and never stop improving detection. Why bought engagement is a losing arms race that erodes.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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Should I build an email list from social media?
Yes — an email list is an audience you own, unlike rented social reach. Why to build one from social, and how to start.
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How do I measure social media ROI?
Measure social ROI by comparing cost against tracked outcomes — leads, sales — not likes. How to set it up.
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