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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I grow on LinkedIn as a professional?
Grow on LinkedIn with specific insight, discussion, and consistent native posts. What earns professional reach.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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What metrics do clients care about most?
Clients care about outcomes — leads, sales, traffic, quality engagement — over follower counts. Which to report and how.
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Why do serious operators sell tools and access, not guaranteed 'services'?
Serious operators sell tools and access — capability they can deliver — not outcomes they cannot control. Why the framing tells you who you deal with.
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What is dwell time on a post?
Dwell time is how long someone stays on your post — a signal platforms use for reach. What lifts it.
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Why do serious marketers and agencies avoid SMM panels?
Agencies avoid panels because fake engagement does not sell, cannot be reported honestly, and risks clients' accounts. What they rely on instead.
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