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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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What is social commerce?
Social commerce is selling directly inside social apps — shoppable posts and in-app checkout. What it is and what supports it.
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What is a call to action (CTA) on social media?
A CTA tells viewers what to do next — comment, save, click, buy. Why one clear CTA beats a vague post.
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What is sentiment analysis in social media?
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
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What is share of voice on social media?
Share of voice is your slice of the market conversation versus competitors. What it shows and where to measure it.
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How do I pitch brands as a creator?
Pitch brands with a short, specific message: your audience, a concrete idea, real stats, and a fit for them. What to include.
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