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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a hook, and how do I write one?
A hook is the opening that stops the scroll — concrete, curious, or problem-naming. How to write and test one.
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What is two-factor authentication, and should I use it?
2FA adds a second login step so a stolen password is not enough. Why every social account should have it, and how.
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What is engagement per post?
Engagement per post is average interactions per post — a fair way to compare formats and topics. Why to track it.
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Does bounce rate apply to social media?
Bounce rate is a website metric that matters for social traffic — high bounce means a post-to-page mismatch. How to fix it.
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Why do most SMM sites lead with 'best' and 'guaranteed'?
'Best', 'guaranteed', '#1' are free to claim, need no proof, and push a fast sale — which is why they are closer to a warning than a recommendation.
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What is Instagram SEO, and how do I use it?
Instagram SEO makes your content findable in search — keywords in your name, bio, captions and alt text. How to use it.
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