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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is social commerce?
Social commerce is selling directly inside social apps — shoppable posts and in-app checkout. What it is and what supports it.
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What is amplification rate?
Amplification rate = shares divided by followers, times 100 — how far your audience spreads your content. Why it matters.
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What is social proof, and how do I build it?
Social proof is evidence others value you — reviews, UGC, mentions. How to build it genuinely, and why it works.
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What is influencer marketing, and how do I start?
Influencer marketing partners with trusted creators. How to start — match audiences, check real engagement, agree clear terms.
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What is a follower-to-following ratio, and does it matter?
The follower-to-following ratio signals credibility but weakly — engagement matters more. Why not to chase it with games.
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Can I use copyrighted music in my social media posts?
Copyrighted music is limited — personal use may be licensed, business use often is not. Use approved or royalty-free audio.
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