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Questions & Answers
Answers to common questions about our tools and how to use them.
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What makes an honest SMM directory different from a typical panel site?
An honest directory sells nothing, compares on data, and shows weak points — the opposite of a panel site that sells itself with hype.
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What is TikTok SEO?
TikTok SEO makes videos findable in search via spoken and on-screen keywords, captions and hashtags. Why it earns lasting views.
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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What is a rate card for creators?
A rate card lists a creator's prices per deliverable, saving negotiation and signalling professionalism. How to build one.
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What is social proof, and how do I build it?
Social proof is evidence others value you — reviews, UGC, mentions. How to build it genuinely, and why it works.
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