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Questions & Answers
Answers to common questions about our tools and how to use them.
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What should a social media strategy include?
A social strategy sets goal, audience, platforms, content pillars, cadence, and metrics. What to include to make it usable.
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How do I schedule posts across multiple platforms?
Schedule across platforms with one tool: connect accounts, tailor per network, set times, auto-publish. How it works.
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What is user-generated content (UGC)?
UGC is content your customers create about you — trusted because it is real. Why it works and how to find it.
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If a panel promises a fixed, guaranteed result, what should I assume?
A fixed, guaranteed result is a promise no third party can honestly keep. Why it signals marketing over substance — and what to check instead.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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How does the Instagram algorithm work?
Instagram ranks by predicted interest using engagement, recency and relationships. What actually helps, and what to track.
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