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Questions & Answers
Answers to common questions about our tools and how to use them.
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How do I moderate an online community?
Moderate a community with clear rules enforced fairly, fast spam removal, and rewarded good behaviour. What keeps it healthy.
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What is the difference between a daily and lifetime ad budget?
A daily budget caps spend per day; a lifetime budget sets a total the platform paces. Which suits which campaign.
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Should I use AI to create social media content?
AI speeds up ideas and drafts but works best as an assistant, not the author. How to keep content genuine.
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What is retargeting on social media?
Retargeting shows ads to people who already engaged with you — warmer, higher-converting than cold reach. How it works.
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How does the TikTok algorithm work?
TikTok recommends by watch time, completion and early engagement, not follower count. Why new accounts can still reach far.
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What is the ideal structure of a short video?
A short video works as hook, value, payoff — attention, insight, then a reason to engage. How to structure and test it.
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