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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is sentiment analysis in social media?
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
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How do I get more views on TikTok?
TikTok views come from watch time and completion, not follower count. Hooks, tight edits, trending sounds — and what to track.
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Do bought followers turn into real customers?
Bots and paid accounts inflate a number, not sales. Why bought followers do not convert, and what actually drives customers.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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Can you do social media marketing as a freelancer?
Yes — social media marketing is a common freelance path. What it takes, and the tools that keep it efficient across clients.
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What is positioning on social media?
Positioning is the distinct place you hold in your audience's mind. Why it makes content recognisable, and how to set it.
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