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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is the difference between a scheduling tool and an analytics tool?
A scheduling tool publishes; an analytics tool measures. The difference, and when you need each (or both).
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Should I build an email list from social media?
Yes — an email list is an audience you own, unlike rented social reach. Why to build one from social, and how to start.
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What is an Instagram broadcast channel?
An Instagram broadcast channel is one-to-many messaging that reaches followers directly, outside the feed. What it is good for.
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What aspect ratio should I use for Reels and TikTok?
Use 9:16 vertical for Reels, TikTok and Shorts; 4:5 or 1:1 for feed posts. The right sizes, and tools that set them for you.
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How do professional social media tools differ from SMM panels?
A panel sells numbers; a professional tool helps you do the work and build a real audience. The core difference, and why it matters.
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How do I handle negative comments on social media?
Handle negative comments calmly and fast: acknowledge, offer a step, move detail to private. When to respond, ignore or escalate.
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