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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a trend or challenge on social media?
A trend is a shared format or sound; a challenge invites participation. Why joining early and on-brand lifts reach.
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What is Instagram SEO, and how do I use it?
Instagram SEO makes your content findable in search — keywords in your name, bio, captions and alt text. How to use it.
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Do disclosure and advertising rules apply to bought engagement?
Using bought engagement to look popular for commercial gain can breach advertising and fake-review rules in many countries. What to know.
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What happens to fake followers over time?
Fake followers get swept away in platform clean-ups and never engage, dragging down your reach. Why 'non-drop forever' is not possible.
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How do I get more views on TikTok?
TikTok views come from watch time and completion, not follower count. Hooks, tight edits, trending sounds — and what to track.
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What is engagement on social media?
Engagement is interaction with your content — likes, comments, shares, saves. Why it matters more than follower counts.
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