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Questions & Answers
Answers to common questions about our tools and how to use them.
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What are Instagram Notes?
Instagram Notes are short DM-inbox text updates lasting about a day — a low-effort way to stay visible and prompt replies.
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What is a benchmark on social media?
A benchmark is a reference point — your past, an industry average, a competitor — that gives a metric meaning. Where to find them.
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How do I go viral on social media?
There is no reliable way to go viral. What actually raises your odds — and why steady quality beats chasing a hit.
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What are the most important social media KPIs?
Key social KPIs: reach, engagement rate, follower growth, CTR, conversions. Pick the few that map to your goal.
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How do I get more views on TikTok?
TikTok views come from watch time and completion, not follower count. Hooks, tight edits, trending sounds — and what to track.
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What is a call to action (CTA) on social media?
A CTA tells viewers what to do next — comment, save, click, buy. Why one clear CTA beats a vague post.
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