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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is sentiment analysis in social media?
Sentiment analysis scores mentions as positive, negative or neutral, revealing how your brand is received. Where to find it.
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How do social media managers make money?
Social media managers earn via salaries, retainers, project fees, and ad management. What pays, and why clear results matter most.
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Is a large follower count a real achievement?
A follower count is easy to fake and says little about real interest. Why a smaller genuine audience beats a large hollow one.
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Does anyone in the real supply chain actually promise 'forever'?
'Forever' and 'lifetime' are invented at the retail front, not by the upstream operators who know their limits. Why to trust track record instead.
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How do I set social media goals?
Set social goals that are specific, measurable and time-bound, tied to outcomes — not just 'grow'. How to track them.
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If a panel just aggregates others, how can it promise a guaranteed outcome?
An aggregator can only pass along what its sources give — so a guarantee on top has nothing behind it. Why the promise clusters at the retail front.
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