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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is engagement rate, and how do you calculate it?
Engagement rate = interactions divided by followers or reach, times 100. Why it is fairer than raw likes, and how to track it.
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How does the TikTok algorithm work?
TikTok recommends by watch time, completion and early engagement, not follower count. Why new accounts can still reach far.
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How do I leave a useful review?
Tips for writing a review that actually helps other readers choose a tool.
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What is white-label reporting?
White-label reporting shows analytics under an agency's own brand. What it is and which tools offer it.
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Is it legal to run or resell through an SMM panel?
Selling social engagement is a grey area: not always illegal, but fragile — platform bans, chargebacks and privacy rules all apply. Why it matters to buyers.
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Why did my reach suddenly drop?
Reach drops for many reasons — consistency, engagement, format shifts, or algorithm changes. How to diagnose it with analytics.
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