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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why is 'eternal' or 'forever' delivery a claim no serious supplier makes?
No one controls a platform's future, so 'forever' delivery is impossible to promise. Why it is one of the clearest marketing tells.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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What metrics do clients care about most?
Clients care about outcomes — leads, sales, traffic, quality engagement — over follower counts. Which to report and how.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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Will buying engagement get my account banned?
Buying engagement can lead to removed followers, lower reach, or suspension. What raises the risk, and the safer path.
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Which social networks do SMM panels support?
SMM panels cover Instagram, TikTok, YouTube, Facebook and X, but quality varies by network. How to check coverage and compare by platform.
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