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Questions & Answers
Answers to common questions about our tools and how to use them.
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What is a campaign objective in social ads?
A campaign objective tells the platform your goal — awareness, traffic, leads, sales — and shapes delivery. Why it matters most.
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What is a buyer persona, and how do I make one?
A buyer persona profiles your ideal customer — goals, problems, platforms. How to build one from real data.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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Is an SMM panel a real 'service', or just a tool with a fancy label?
An SMM panel is a tool that sells engagement, whatever it calls itself. Why labels like 'service' or 'provider' add polish, not substance.
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What is a duet and a stitch on TikTok?
A TikTok duet plays side by side; a stitch clips and continues another video. How to use both to reach new audiences.
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What are CPM and CPC in social media ads?
CPM is cost per thousand views; CPC is cost per click. Which fits awareness vs traffic goals, and what drives the price.
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