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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why was my social media post removed?
Posts are removed for rule breaks — copyright, banned content, misleading claims, or spam. How to find out why and appeal.
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What is a conversion funnel on social media?
A social funnel runs awareness, consideration, conversion — each served by different content. How to map and measure it.
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What is A/B testing on social media?
A/B testing compares two versions — caption, image, CTA — to see which wins. How to test cleanly and why it helps.
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Why is 'eternal' or 'forever' delivery a claim no serious supplier makes?
No one controls a platform's future, so 'forever' delivery is impossible to promise. Why it is one of the clearest marketing tells.
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What is video retention rate?
Retention rate shows where viewers drop off in a video, exposing weak hooks or slow sections. How to read the curve.
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What is watch time, and why does it matter?
Watch time is how long people view your video — a key ranking signal, especially on short-form and YouTube. Why it matters.
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