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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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How does the TikTok algorithm work?
TikTok recommends by watch time, completion and early engagement, not follower count. Why new accounts can still reach far.
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Why can fake engagement hurt your reach more than no engagement?
Fake engagement corrupts the signal platforms use to rank you — dragging down your real response rate. Why it beats out doing nothing badly.
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What is content batching, and how do I do it?
Content batching creates many posts in one session, then schedules them out. Why it saves time and keeps a consistent look.
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Why is my engagement low on LinkedIn?
LinkedIn engagement drops with promotional posts, outbound links and inconsistency. What earns professional attention instead.
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What metrics do clients care about most?
Clients care about outcomes — leads, sales, traffic, quality engagement — over follower counts. Which to report and how.
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What is a social media style guide?
A social style guide documents voice, colours, fonts and rules to keep content consistent across a team. What to include.
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