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Questions & Answers
Answers to common questions about our tools and how to use them.
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Why do you show negative signals, like downtime and disputed reviews?
Hiding downtime or disputed reviews would be prettier and less useful. Why we show the full picture — good and bad — so you decide honestly.
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What is a customer journey on social media?
The customer journey runs discover, engage, trust, buy, return — social touches each. Why to plan content for every stage.
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What is video retention rate?
Retention rate shows where viewers drop off in a video, exposing weak hooks or slow sections. How to read the curve.
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What is A/B testing on social media?
A/B testing compares two versions — caption, image, CTA — to see which wins. How to test cleanly and why it helps.
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Is organic growth better than buying engagement?
Organic growth builds a real, converting audience; bought engagement rents a vanity number at real risk. Why the slower path wins.
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How do I choose the right SMM tool for my goal?
Choosing an SMM tool: start with your goal, match the category, then weigh networks, budget, ease of use and reliability.
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