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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is a rate card for creators?
A rate card lists a creator's prices per deliverable, saving negotiation and signalling professionalism. How to build one.
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How much should an influencer charge?
Influencer rates depend on engagement quality, niche and deliverables, not just followers. How to price on real value.
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Is shadowbanning real?
'Shadowbanning' is rarely confirmed by name, but reduced reach for rule-brushing or spammy content is real. What causes it.
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What is two-factor authentication, and should I use it?
2FA adds a second login step so a stolen password is not enough. Why every social account should have it, and how.
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What metrics do clients care about most?
Clients care about outcomes — leads, sales, traffic, quality engagement — over follower counts. Which to report and how.
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What is A/B testing on social media?
A/B testing compares two versions — caption, image, CTA — to see which wins. How to test cleanly and why it helps.
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