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Questions & Answers
Answers to common questions about our tools and how to use them.
All questions →
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What is gifting in influencer marketing?
Gifting sends creators free product hoping for a post, usually unpaid. How it works, obligations, and disclosure.
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What is a content performance tool?
A content performance tool measures reach, engagement and results for your posts. What it does and how to pick one.
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What is user-generated content (UGC)?
UGC is content your customers create about you — trusted because it is real. Why it works and how to find it.
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What is a sponsorship, and how should it be disclosed?
A sponsorship is paid promotion and must be disclosed clearly — 'ad' or 'paid partnership', not buried. Why honesty matters.
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What's the safest way to navigate a market split between loud resellers and quiet suppliers?
In a market split between loud resellers and quiet suppliers, ignore volume and follow evidence — track record, uptime, real reviews. The calm way to choose.
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Is shadowbanning real?
'Shadowbanning' is rarely confirmed by name, but reduced reach for rule-brushing or spammy content is real. What causes it.
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