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Questions & Answers
Answers to common questions about our tools and how to use them.
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How does the TikTok algorithm work?
TikTok recommends by watch time, completion and early engagement, not follower count. Why new accounts can still reach far.
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What is a voiceover, and how do I add one?
A voiceover narrates over footage instead of speaking on camera — great for how-tos and B-roll. How to add one.
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What are the most important social media KPIs?
Key social KPIs: reach, engagement rate, follower growth, CTR, conversions. Pick the few that map to your goal.
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Why is 'guaranteed results' a red flag?
Real social results always vary, so 'guaranteed' or 'instant' promises are sales hooks, not commitments. Why they signal low reliability.
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Should I boost a post?
Boosting suits a quick reach lift on a good post, but proper ad campaigns give more control and value. When to boost.
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Can I trust a review that links straight to buy the product?
A 'review' that only praises and links straight to buy is an ad. The balance test that separates honest reviews from paid ones.
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